A pet adoption platform
A pet adoption platform
A pet adoption platform
A pet adoption platform
Furiends is a pet adoption platform connecting rescue organizations with adopters, co-founded by a volunteer team including myself. We designed the logo end-to-end to convey warmth, connection, and trust.
Furiends is a pet adoption platform connecting rescue organizations with adopters, co-founded by a volunteer team including myself. We designed the logo end-to-end to convey warmth, connection, and trust.
01
Logo Ideation
Designers each proposed concepts, and the final logo was selected through team discussion and voting.
01
Logo Ideation
Designers each proposed concepts, and the final logo was selected through team discussion and voting.
01
Logo Ideation
Designers each proposed concepts, and the final logo was selected through team discussion and voting.
02
Mood Board
To shape the app’s positioning, we surveyed key stakeholders and identified four core values: cuteness, connection, reliability, and support.
02
Mood Board
To shape the app’s positioning, we surveyed key stakeholders and identified four core values: cuteness, connection, reliability, and support.
02
Mood Board
To shape the app’s positioning, we surveyed key stakeholders and identified four core values: cuteness, connection, reliability, and support.
03
Iterations
Through stakeholder demos, we gathered feedback, aligned on key decisions, and iterated on the design.
03
Iterations
Through stakeholder demos, we gathered feedback, aligned on key decisions, and iterated on the design.
03
Iterations
Through stakeholder demos, we gathered feedback, aligned on key decisions, and iterated on the design.
04
Furiends Logo
The final Furiends logo uses brighter yellow and brown to convey warmth, friendliness, and trust, aligning with stakeholder expectations.
04
Furiends Logo
The final Furiends logo uses brighter yellow and brown to convey warmth, friendliness, and trust, aligning with stakeholder expectations.
04
Furiends Logo
The final Furiends logo uses brighter yellow and brown to convey warmth, friendliness, and trust, aligning with stakeholder expectations.
