SensiWatch - Email Notification
ROLE
Product Design Intern
Duration
May - December.2024
TEAM
U.X. Team
Project Description
SensiWatch, a core Sensitech product, visualizes and manages data from physical sensors, allowing customers to track shipments in real time and ensure product quality.
Email Notification
Email notifications are a key SensiWatch feature that send automated alerts to customers via email. During my internship, I redesigned them to address user pain points and boost engagement.
Impact
Introduced a brand-new short version of Email Notification.
Redesigned layout and content for improved clarity and usability.
Increased overall user satisfaction with Email Notifications.
Helped the team better understand customer needs and guided PM in roadmap refinement.
Satisfaction with the new dual Email Notification
Of users find the short version actionable and fits their use case
User satisfaction with the new card design in Email Notification
Project Kickoff
Customer feedback found the email notification too long and not actionable.
Our team was tasked with improving it, and I was assigned to lead the project.
Project Goal
To gain insights into customer needs and support more efficient workflows.
Improve the brevity and actionability of email notifications.
Product Requirement
Redesign the Email Notification into a concise one-page format.
Launch the redesigned notification in Q2 of the following year.
Discovery Process
Discovery Plan
To be fully prepared for user interviews, I developed a comprehensive research plan covering objectives, approach, timeline, interview schedule, and questions, which was approved by the PM.
Data Analysis
Data analysis is at the heart of effective decision-making. Our team utilizes advanced techniques to interpret data, uncover trends, and provide actionable insights. By visualizing key metrics and simplifying complex information, we empower businesses to make informed choices. Whether it’s optimizing current processes or planning for the future, our insights help you stay ahead of the curve.
Discover hidden opportunities.
Drive decisions with data.
Prepare for future trends.
Finalize Product
Bringing your vision to life requires meticulous attention to detail. From final adjustments to thorough testing, we ensure your product not only meets but exceeds your expectations. Our team works closely with you to ensure every feature aligns with your goals. Once completed, we guarantee a seamless handover, leaving you with a high-quality solution ready to make an impact.
Guarantee superior quality.
Tailored to your needs.
Smooth delivery process.
Qualitative Research: User Interviews
User Interview Process
Participants: 8 active users who rely on Email Notifications daily, plus additional external users（4 sessions of 1:1 + 2 sessions of group).
Diverse perspectives: different roles (e.g., program managers, sales) across both major customer groups — food industry and life sciences.
Consistent interview structure: asked the same core questions to control variables.
Follow-up probing: tailored follow-up questions to uncover deeper insights and collect high-quality qualitative data.
"It doesn't give the receiver of this notification the ability to look at it quickly, understand what's going on, and take action on it."
Genevieve, Program Manager
"It doesn't give the receiver of this notification the ability to look at it quickly, understand what's going on, and take action on it."
Genevieve, Program Manager
Affinity Diagram
I synthesized the interview data by identifying key pain points and organizing insights using an Affinity Diagram.
And evaluated how often each issue was mentioned and its impact on users’ daily tasks to prioritize the most critical problems.
This process helped the team and PM understand user needs, refine the roadmap, and prioritize the most critical trip information for Email Notifications, even in the short version.
Ideation & Design: Introducing two Email Notification versions to meet user needs and team constraints
Design Challenge
Our team decided to retain all existing information in Email Notifications without removing any content.
How might we balance user needs and team constraints?
Design Solution
Delivered two Email Notification versions (Summary and Full) to meet user needs without removing existing functionality.
Summary Version
Highlights the most essential and valuable trip information.
Enables quick understanding of key updates at a glance.
Designed for users who focus on alerts and need immediate insights.
Data Analysis
Data analysis is at the heart of effective decision-making. Our team utilizes advanced techniques to interpret data, uncover trends, and provide actionable insights. By visualizing key metrics and simplifying complex information, we empower businesses to make informed choices. Whether it’s optimizing current processes or planning for the future, our insights help you stay ahead of the curve.
Discover hidden opportunities.
Drive decisions with data.
Prepare for future trends.
Finalize Product
Bringing your vision to life requires meticulous attention to detail. From final adjustments to thorough testing, we ensure your product not only meets but exceeds your expectations. Our team works closely with you to ensure every feature aligns with your goals. Once completed, we guarantee a seamless handover, leaving you with a high-quality solution ready to make an impact.
Guarantee superior quality.
Tailored to your needs.
Smooth delivery process.
A Breakthrough: Card-based Email Notification design
Feedback
Shared the Initial design with PMs and users, and gathered feedback revealing remaining issues with content clarity and actionability.
New Product Requirement
The PM also noted plans to expand card-based design across SWP, positioning Email Notifications as a strong starting point, allowing me to apply the card design approach to email notifications.
Initial Design Feedback
Refining Content
Redundant information remained in the Summary version.
Inefficient Decision-Making
Information was still fragmented, limiting quick decision-making.
Evolving Product Requirements
New product requirements from the PM positioned Email Notification as a starting point for card-based design.
Design Challenge
Our design team had limited experience with card-based design, making it challenging to structure content and present data clearly while keeping costs low.
How might we apply card-based design effectively with limited experience while minimizing design and development costs?
Audited Existing Card Designs
To identify gaps and opportunities for use in email notifications.
Then built new Email Notification card components based on the existing design system, ensuring scalability and design consistency.
1
SWP Card Audit
Audited SWP card designs to inform Email Notification cards, establishing a consistent foundation for future iteration.
2
Scalable Card Framework
The card design combines icons and text into a scalable framework for email notification components.
3
Consistent Across Products
The card design is also used in other Sensitech products like ColdStream, showing its scalability for broader use in email notifications.
Iterations
Came up with a card-based design using the card system as the foundation for email notifications, and it was approved by PM for usability testing.
Since it required additional effort and its value to users was still uncertain, I also kept a table version to compare in usability testing and evaluate which performed better.
1
Card-Based System
Applied the existing card design framework to unify email notification content into a card-based format, improving consistency and scalability.
2
Improved Visual Scalability
The design improves visual scalability, helping users quickly understand each card section and find the information they need.
3
Efficient Use of Existing Design System
Leveraged the existing card design as a foundation, reducing development effort and engineering cost.
Iterations
Iterating to a Card-Based Design
Enabled quick access to key, actionable information
Summarized valuable information for quick scanning
Made information actionable for handling trip issues
Leverage Card Components for Efficiency
Usability Testing: Positive user validation for new designs
Preparation
Finalized designs and secured PM approval for usability testing.
Prepared a usability testing plan for structured execution.
Methodology
Qualitative: Explored user attitudes, content relevance, actionability, and feedback on card-based UI for the two Email Notification versions.
Quantitative: Measured task satisfaction using Smiley Face metrics.
Usability Testing Process
Usability Tetsing Plan
Well-prepared usability testing plan outlining project overview, objectives, methodology, and participants.
Data Analysis
Data analysis is at the heart of effective decision-making. Our team utilizes advanced techniques to interpret data, uncover trends, and provide actionable insights. By visualizing key metrics and simplifying complex information, we empower businesses to make informed choices. Whether it’s optimizing current processes or planning for the future, our insights help you stay ahead of the curve.
Discover hidden opportunities.
Drive decisions with data.
Prepare for future trends.
Finalize Product
Bringing your vision to life requires meticulous attention to detail. From final adjustments to thorough testing, we ensure your product not only meets but exceeds your expectations. Our team works closely with you to ensure every feature aligns with your goals. Once completed, we guarantee a seamless handover, leaving you with a high-quality solution ready to make an impact.
Guarantee superior quality.
Tailored to your needs.
Smooth delivery process.
Next Steps: Improving the Admin Experience
1
Problem 01
Program managers struggle to customize notifications for diverse user needs.
2
Problem 02
Users can only select basic content categories and cannot reorder them.
1
Flexible Content Configuration
Enabled content reordering, allowing admins to adjust section order and control visibility to configure email notification content in more detail.
2
Ready-to-Use Templates
Provided pre-filled templates based on common user cases, enabling users to make quick adjustments when needed and reduce repetitive work for greater efficiency.
Reflection
🎉 Research findings can tell more than we thought
The project addressed long email notifications. Research showed users needed to quickly grasp alerts and actions, guiding design priorities and the PM’s roadmap.
📝 Prioritizing Feedback for Impactful Design
Feedback is valuable, but not all suggestions align with project goals. Prioritize insights that truly enhance the user experience to make meaningful improvements without overcomplicating design.
SensiWatch - Email Notification
SensiWatch - Email Notification
SensiWatch - Email Notification
ROLE
Product Design Intern
TEAM
U.X. Team
duration
May - December.2024
ROLE
Product Design Intern
TEAM
U.X. Team
duration
May - December.2024
Project Description
Project Description
SensiWatch, a core Sensitech product, visualizes and manages data from physical sensors, allowing customers to track shipments in real time and ensure product quality.
SensiWatch, a core Sensitech product, visualizes and manages data from physical sensors, allowing customers to track shipments in real time and ensure product quality.
Email Notification
Email Notification
Email notifications are a key SensiWatch feature that send automated alerts to customers via email. During my internship, I redesigned them to address user pain points and boost engagement.
Email notifications are a key SensiWatch feature that send automated alerts to customers via email. During my internship, I redesigned them to address user pain points and boost engagement.
Impact
Impact
Introduced a brand-new short version of Email Notification.
Redesigned layout and content for improved clarity and usability.
Increased overall user satisfaction with Email Notifications.
Helped the team better understand customer needs and guided PM in roadmap refinement.
Satisfaction with the new dual Email Notification
Satisfaction with the new dual Email Notification
Satisfaction with the new dual Email Notification
Of users find the short version actionable and fits their use case
Of users find the short version actionable and fits their use case
Of users find the short version actionable and fits their use case
User satisfaction with the new card design in Email Notification
User satisfaction with the new card design in Email Notification
User satisfaction with the new card design in Email Notification
Project Kickoff
Project Kickoff
Customer feedback found the email notification too long and not actionable.
Customer feedback found the email notification too long and not actionable.
Our team was tasked with improving it, and I was assigned to lead the project.
Our team was tasked with improving it, and I was assigned to lead the project.
Project Goal
Project Goal
To gain insights into customer needs and support more efficient workflows.
To gain insights into customer needs and support more efficient workflows.
Improve the brevity and actionability of email notifications.
Improve the brevity and actionability of email notifications.
Product Requirement
Product Requirement
Redesign the Email Notification into a concise one-page format.
Redesign the Email Notification into a concise one-page format.
Launch the redesigned notification in Q2 of the following year.
Launch the redesigned notification in Q2 of the following year.
Discovery Process
Discovery Process
Discovery Plan
To be fully prepared for user interviews, I developed a comprehensive research plan covering objectives, approach, timeline, interview schedule, and questions, which was approved by the PM.
Data Analysis
Data analysis is at the heart of effective decision-making. Our team utilizes advanced techniques to interpret data, uncover trends, and provide actionable insights. By visualizing key metrics and simplifying complex information, we empower businesses to make informed choices. Whether it’s optimizing current processes or planning for the future, our insights help you stay ahead of the curve.
Discover hidden opportunities.
Drive decisions with data.
Prepare for future trends.
Finalize Product
Bringing your vision to life requires meticulous attention to detail. From final adjustments to thorough testing, we ensure your product not only meets but exceeds your expectations. Our team works closely with you to ensure every feature aligns with your goals. Once completed, we guarantee a seamless handover, leaving you with a high-quality solution ready to make an impact.
Guarantee superior quality.
Tailored to your needs.
Smooth delivery process.
Discovery Plan
To be fully prepared for user interviews, I developed a comprehensive research plan covering objectives, approach, timeline, interview schedule, and questions, which was approved by the PM.
Data Analysis
Data analysis is at the heart of effective decision-making. Our team utilizes advanced techniques to interpret data, uncover trends, and provide actionable insights. By visualizing key metrics and simplifying complex information, we empower businesses to make informed choices. Whether it’s optimizing current processes or planning for the future, our insights help you stay ahead of the curve.
Discover hidden opportunities.
Drive decisions with data.
Prepare for future trends.
Finalize Product
Bringing your vision to life requires meticulous attention to detail. From final adjustments to thorough testing, we ensure your product not only meets but exceeds your expectations. Our team works closely with you to ensure every feature aligns with your goals. Once completed, we guarantee a seamless handover, leaving you with a high-quality solution ready to make an impact.
Guarantee superior quality.
Tailored to your needs.
Smooth delivery process.
Qualitative Research: User Interviews
Qualitative Research: User Interviews
User Interview Process
User Interview Process
Participants: 8 active users who rely on Email Notifications daily, plus additional external users（4 sessions of 1:1 + 2 sessions of group).
Diverse perspectives: different roles (e.g., program managers, sales) across both major customer groups — food industry and life sciences.
Consistent interview structure: asked the same core questions to control variables.
Follow-up probing: tailored follow-up questions to uncover deeper insights and collect high-quality qualitative data.
Participants: 8 active users who rely on Email Notifications daily, plus additional external users（4 sessions of 1:1 + 2 sessions of group).
Diverse perspectives: different roles (e.g., program managers, sales) across both major customer groups — food industry and life sciences.
Consistent interview structure: asked the same core questions to control variables.
Follow-up probing: tailored follow-up questions to uncover deeper insights and collect high-quality qualitative data.
"It doesn't give the receiver of this notification the ability to look at it quickly, understand what's going on, and take action on it."
Genevieve, Program Manager
Affinity Diagram
Affinity Diagram
I synthesized the interview data by identifying key pain points and organizing insights using an Affinity Diagram.
And evaluated how often each issue was mentioned and its impact on users’ daily tasks to prioritize the most critical problems.
This process helped the team and PM understand user needs, refine the roadmap, and prioritize the most critical trip information for Email Notifications, even in the short version.
I synthesized the interview data by identifying key pain points and organizing insights using an Affinity Diagram.
And evaluated how often each issue was mentioned and its impact on users’ daily tasks to prioritize the most critical problems.
This process helped the team and PM understand user needs, refine the roadmap, and prioritize the most critical trip information for Email Notifications, even in the short version.
Ideation & Design: Introducing two Email Notification versions to meet user needs and team constraints
Ideation & Design: Introducing two Email Notification versions to meet user needs and team constraints
Design Challenge
Design Challenge
Our team decided to retain all existing information in Email Notifications without removing any content.
How might we balance user needs and team constraints?
Design Solution
Design Solution
Delivered two Email Notification versions (Summary and Full) to meet user needs without removing existing functionality.
Summary Version
Highlights the most essential and valuable trip information.
Enables quick understanding of key updates at a glance.
Designed for users who focus on alerts and need immediate insights.
Data Analysis
Data analysis is at the heart of effective decision-making. Our team utilizes advanced techniques to interpret data, uncover trends, and provide actionable insights. By visualizing key metrics and simplifying complex information, we empower businesses to make informed choices. Whether it’s optimizing current processes or planning for the future, our insights help you stay ahead of the curve.
Discover hidden opportunities.
Drive decisions with data.
Prepare for future trends.
Finalize Product
Bringing your vision to life requires meticulous attention to detail. From final adjustments to thorough testing, we ensure your product not only meets but exceeds your expectations. Our team works closely with you to ensure every feature aligns with your goals. Once completed, we guarantee a seamless handover, leaving you with a high-quality solution ready to make an impact.
Guarantee superior quality.
Tailored to your needs.
Smooth delivery process.
Summary Version
Highlights the most essential and valuable trip information.
Enables quick understanding of key updates at a glance.
Designed for users who focus on alerts and need immediate insights.
Data Analysis
Data analysis is at the heart of effective decision-making. Our team utilizes advanced techniques to interpret data, uncover trends, and provide actionable insights. By visualizing key metrics and simplifying complex information, we empower businesses to make informed choices. Whether it’s optimizing current processes or planning for the future, our insights help you stay ahead of the curve.
Discover hidden opportunities.
Drive decisions with data.
Prepare for future trends.
Finalize Product
Bringing your vision to life requires meticulous attention to detail. From final adjustments to thorough testing, we ensure your product not only meets but exceeds your expectations. Our team works closely with you to ensure every feature aligns with your goals. Once completed, we guarantee a seamless handover, leaving you with a high-quality solution ready to make an impact.
Guarantee superior quality.
Tailored to your needs.
Smooth delivery process.
A Breakthrough: Card-based Email Notification design
A Breakthrough: Card-based Email Notification design
Feedback
Feedback
Shared the Initial design with PMs and users, and gathered feedback revealing remaining issues with content clarity and actionability.
Shared the Initial design with PMs and users, and gathered feedback revealing remaining issues with content clarity and actionability.
New Product Requirement
New Product Requirement
The PM also noted plans to expand card-based design across SWP, positioning Email Notifications as a strong starting point, allowing me to apply the card design approach to email notifications.
The PM also noted plans to expand card-based design across SWP, positioning Email Notifications as a strong starting point, allowing me to apply the card design approach to email notifications.
Initial Design Feedback
Refining Content
Refining Content
Redundant information remained in the Summary version.
Redundant information remained in the Summary version.
Redundant information remained in the Summary version.
Inefficient Decision-Making
Inefficient Decision-Making
Information was still fragmented, limiting quick decision-making.
Information was still fragmented, limiting quick decision-making.
Evolving Product Requirements
Evolving Product Requirements
New product requirements from the PM positioned Email Notification as a starting point for card-based design.
New product requirements from the PM positioned Email Notification as a starting point for card-based design.
Design Challenge
Design Challenge
Our design team had limited experience with card-based design, making it challenging to structure content and present data clearly while keeping costs low.
How might we apply card-based design effectively with limited experience while minimizing design and development costs?
Our design team had limited experience with card-based design, making it challenging to structure content and present data clearly while keeping costs low.
How might we apply card-based design effectively with limited experience while minimizing design and development costs?
Audited Existing Card Designs
Audited Existing Card Designs
To identify gaps and opportunities for use in email notifications.
Then built new Email Notification card components based on the existing design system, ensuring scalability and design consistency.
To identify gaps and opportunities for use in email notifications.
Then built new Email Notification card components based on the existing design system, ensuring scalability and design consistency.
1
SWP Card Audit
Audited SWP card designs to inform Email Notification cards, establishing a consistent foundation for future iteration.
2
Scalable Card Framework
The card design combines icons and text into a scalable framework for email notification components.
3
Consistent Across Products
The card design is also used in other Sensitech products like ColdStream, showing its scalability for broader use in email notifications.
1
SWP Card Audit
Audited SWP card designs to inform Email Notification cards, establishing a consistent foundation for future iteration.
2
Scalable Card Framework
The card design combines icons and text into a scalable framework for email notification components.
3
Consistent Across Products
The card design is also used in other Sensitech products like ColdStream, showing its scalability for broader use in email notifications.
Iterations
Iterations
Came up with a card-based design using the card system as the foundation for email notifications, and it was approved by PM for usability testing.
Since it required additional effort and its value to users was still uncertain, I also kept a table version to compare in usability testing and evaluate which performed better.
Came up with a card-based design using the card system as the foundation for email notifications, and it was approved by PM for usability testing.
Since it required additional effort and its value to users was still uncertain, I also kept a table version to compare in usability testing and evaluate which performed better.
1
Card-Based System
Applied the existing card design framework to unify email notification content into a card-based format, improving consistency and scalability.
2
Improved Visual Scalability
The design improves visual scalability, helping users quickly understand each card section and find the information they need.
3
Efficient Use of Existing Design System
Leveraged the existing card design as a foundation, reducing development effort and engineering cost.
1
Card-Based System
Applied the existing card design framework to unify email notification content into a card-based format, improving consistency and scalability.
2
Improved Visual Scalability
The design improves visual scalability, helping users quickly understand each card section and find the information they need.
3
Efficient Use of Existing Design System
Leveraged the existing card design as a foundation, reducing development effort and engineering cost.
1
Card-Based System
Applied the existing card design framework to unify email notification content into a card-based format, improving consistency and scalability.
2
Improved Visual Scalability
The design improves visual scalability, helping users quickly understand each card section and find the information they need.
3
Efficient Use of Existing Design System
Leveraged the existing card design as a foundation, reducing development effort and engineering cost.
Iterations
Iterations
Iterating to a Card-Based Design
Iterating to a Card-Based Design
Enabled quick access to key, actionable information
Enabled quick access to key, actionable information
Summarized valuable information for quick scanning
Summarized valuable information for quick scanning
Made information actionable for handling trip issues
Made information actionable for handling trip issues
Leverage Card Components for Efficiency
Leverage Card Components for Efficiency
Usability Testing: Positive user validation for new designs
Usability Testing: Positive user validation for new designs
Preparation
Finalized designs and secured PM approval for usability testing.
Prepared a usability testing plan for structured execution.
Methodology
Qualitative: Explored user attitudes, content relevance, actionability, and feedback on card-based UI for the two Email Notification versions.
Quantitative: Measured task satisfaction using Smiley Face metrics.
Usability Testing Process
Usability Testing Process
Usability Tetsing Plan
Well-prepared usability testing plan outlining project overview, objectives, methodology, and participants.
Data Analysis
Data analysis is at the heart of effective decision-making. Our team utilizes advanced techniques to interpret data, uncover trends, and provide actionable insights. By visualizing key metrics and simplifying complex information, we empower businesses to make informed choices. Whether it’s optimizing current processes or planning for the future, our insights help you stay ahead of the curve.
Discover hidden opportunities.
Drive decisions with data.
Prepare for future trends.
Finalize Product
Bringing your vision to life requires meticulous attention to detail. From final adjustments to thorough testing, we ensure your product not only meets but exceeds your expectations. Our team works closely with you to ensure every feature aligns with your goals. Once completed, we guarantee a seamless handover, leaving you with a high-quality solution ready to make an impact.
Guarantee superior quality.
Tailored to your needs.
Smooth delivery process.
Usability Tetsing Plan
Well-prepared usability testing plan outlining project overview, objectives, methodology, and participants.
Data Analysis
Data analysis is at the heart of effective decision-making. Our team utilizes advanced techniques to interpret data, uncover trends, and provide actionable insights. By visualizing key metrics and simplifying complex information, we empower businesses to make informed choices. Whether it’s optimizing current processes or planning for the future, our insights help you stay ahead of the curve.
Discover hidden opportunities.
Drive decisions with data.
Prepare for future trends.
Finalize Product
Bringing your vision to life requires meticulous attention to detail. From final adjustments to thorough testing, we ensure your product not only meets but exceeds your expectations. Our team works closely with you to ensure every feature aligns with your goals. Once completed, we guarantee a seamless handover, leaving you with a high-quality solution ready to make an impact.
Guarantee superior quality.
Tailored to your needs.
Smooth delivery process.
Next Steps: Improving the Admin Experience
Next Steps: Improving the Admin Experience
1
Problem 01
Program managers struggle to customize notifications for diverse user needs.
2
Problem 02
Users can only select basic content categories and cannot reorder them.
1
Problem 01
Program managers struggle to customize notifications for diverse user needs.
2
Problem 02
Users can only select basic content categories and cannot reorder them.
1
Flexible Content Configuration
Enabled content reordering, allowing admins to adjust section order and control visibility to configure email notification content in more detail.
2
Ready-to-Use Templates
Provided pre-filled templates based on common user cases, enabling users to make quick adjustments when needed and reduce repetitive work for greater efficiency.
1
Flexible Content Configuration
Enabled content reordering, allowing admins to adjust section order and control visibility to configure email notification content in more detail.
2
Ready-to-Use Templates
Provided pre-filled templates based on common user cases, enabling users to make quick adjustments when needed and reduce repetitive work for greater efficiency.
1
Flexible Content Configuration
Enabled content reordering, allowing admins to adjust section order and control visibility to configure email notification content in more detail.
2
Ready-to-Use Templates
Provided pre-filled templates based on common user cases, enabling users to make quick adjustments when needed and reduce repetitive work for greater efficiency.
Reflection
Reflection
🎉 Research findings can tell more than we thought
The project addressed long email notifications. Research showed users needed to quickly grasp alerts and actions, guiding design priorities and the PM’s roadmap.
📝 Prioritizing feedback for Impactful Design
Feedback is valuable, but not all suggestions align with project goals. Prioritize insights that truly enhance the user experience to make meaningful improvements without overcomplicating design.
🎉 Research findings can tell more than we thought
The project addressed long email notifications. Research showed users needed to quickly grasp alerts and actions, guiding design priorities and the PM’s roadmap.
📝 Prioritizing feedback for Impactful Design
Feedback is valuable, but not all suggestions align with project goals. Prioritize insights that truly enhance the user experience to make meaningful improvements without overcomplicating design.
